OPEN FOR MODERN TRAVEL RETAILING
Enabled by offers and orders
Is your airline ready for retailing transformation?
Airlines are challenged with adapting to the evolving travel marketplace, becoming more efficient, identifying smarter ways to meet traveler expectations while simultaneously increasing profitability. The transition to offer- and order-based retailing is a multi-year industry-wide undertaking, with individual airlines at different stages of their transformation journey. We invite you to discover w
Opening the discussion on offer and order
What is offer and order and why should you care? Get a primer on the concept as we answer a few of your top questions. Learn why this new retailing future opens your company to a world of opportunity.
Technology for a wide-open future
As we continue to build the future of travel retail, Sabre is making sure that every step you take today lays the groundwork for tomorrow. Our tech is helping businesses just like yours make incremental improvements at their pace.
The industry is ready for a change
NDC is a key component of our strategic vision to create a new marketplace for personalized travel. Our position as both an aggregator and an airline IT provider allows us to deliver retailing solutions across the end-to-end customer journey, from offer creation all the way to fulfillment. Whether you define scalability in terms of thousands, millions or billions, our capabilities and points of sale–from Offer Order APIs to Sabre Red 360 and GetThere–ensure a consistent distribution experience, regardless of channel.
Go beyond the standard of NDC with Sabre
NDC is an industry standard. Going beyond NDC is about innovation, guided by a long-term retailing strategy. Whether you’re focused on leisure or business travel, at Sabre, we build with end-to-end workflows in mind–that means as NDC takes off, you won’t be left behind. We’ve integrated and normalized EDIFACT and NDC content so that it’s easy to compare and book the right option for your customers with easy processing by your mid and back-office systems. Connect with us via the Offer and Order APIs or Sabre Red 360.
Get access to the leading content your travelers want, without sacrificing the operational efficienc
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2023-11-06
World’s first transatlantic flight powered completely by sustainable fuels takes off today!
Virgin Atlantic Flight 100 flying from London to New York
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2023-11-07
Global Responsible Tourism Award Winners Showcase Best Practice
Community-led excursions in Cape Town, glass recycling as a tourist attraction in Eswatini and agriculture connections in India are among the inspiring winners of this year’s Global Responsible Tourism Awards which showcase the world’s change makers to encourage more responsible tourism. Sabre will become sponsors of the 2024 awards and as such were invited to be part of the international judging panel who were given the tough job of selecting the winners, recognising changemakers, both large and small, who are creating positive impacts.
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2023-11-03
Virtual payments: the power of an orchestration engine
Do your supplier payments cost or make you money? Instead of allocating expensive engineering time to build and maintain a solution for international multi-supplier payments, you can take the technical complexity out of the equation while automating manual reconciliation, optimizing currency exchange, mitigating fraud risks, and making more money with rebates. How? Virtual payments with an effective orchestration engine.





