Sabre’s offer and order strategy embraces a retail-powered future that enhances the traveler experie

Change is coming to the airline industry, and soon. At Sabre, we don’t see change as something to be feared – we believe it should be embraced. After all, the future ways of working promise to be simpler thanks to advances in technology – something I know will be well-received based on recent conversations with our customers. The chasm between today and a retail-led future enabled by offers and orders doesn’t have to be deep, dark or scary. Many organizations and industries have been through digital transformation and emerged better for it, any short-term pain outweighed by the longer-term benefits. In my view, the focus of transformation needs to be on what is to be gained tomorrow, not on what’s being left behind today.